Mark Thacker

King penguin in group of chicks

Sales Hacker – Hiring Sales Reps: 3 Tips for Better, Faster & More Profitable Sales Hires

What’s your approach when hiring sales reps?

Companies often hire sales reps who have knowledge of, or even a passion for, the brand’s product or industry — which is great because it gives you a team of “walking brochures” who can spout off all the benefits of your product.

There are drawbacks, though.

While you can teach people about your product, you can’t teach them how to sell.

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Helping hand reaching out to a new sales manager to teach success

SmartBrief – 4 Tips for Succeeding as a New Sales Manager

What do skilled sales professionals and effective managers have in common? Frankly, not much. And when someone leverages sales skills to gain success in a management role, it’s not just a new job title — it’s a whole new world.
I learned this lesson when I was promoted to sales manager. I’d been an integral part of the sales team, but once I became responsible for managing the team, instead of executing the strategy, my relationship with my colleagues transformed.

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Sales and Marketing sitting down to have a strategic meeting

SMB CEO – 3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

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Sales team discussing strategies for seasonal fluctuation in their business

Business.com – Sales Tips and Strategies for Business Facing Seasonal Fluctuations

Every business has its challenges. But when your sales cycle is seasonal, it introduces a host of unique issues that can threaten a company’s bottom-line sustainability and inhibit future growth. When you have uneven periods of sales and annual revenue depends on a narrow window of opportunity, planning carries a higher risk of being off-target and misdirecting cash flow. The reality is that if your season doesn’t go well, the whole year can be lost.

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