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The business of sales is as nuanced as sales industries, salespeople and buyers themselves, with some industries requiring in-person selling with plenty of touchpoints and follow-ups. These traditional businesses want to know the salespeople as individuals, build rapport and get their own personal sense for the salesperson’s credibility. In other companies, such as more modern, tech-focused firms, a few virtual meetings with compelling follow-up resources may be appropriate.
Read more at crunchbase.com.
