Expand Your Knowledge

Written by the experts, our blogs will be your source for the latest sales tips and insights. Whether you dive in to a particular topic, or read them all, you are sure to find the help you need to continue growing your sales organization.

Not sure where to start? Here are our top picks:

Complete Library

  • All Categories
  • AI in Sales
  • Compensation
  • Competition
  • CRM
  • Employee Management
  • Entrepreneur/Startup
  • Hiring/Onboarding
  • Podcasts
  • Published Articles
  • Revenue Growth
  • Sales Consulting
  • Sales Leadership
  • Sales Process
  • Sales Strategy
  • Sales Success
  • Sales Training
  • Strategic Planning
All Categories
  • All Categories
  • AI in Sales
  • Compensation
  • Competition
  • CRM
  • Employee Management
  • Entrepreneur/Startup
  • Hiring/Onboarding
  • Podcasts
  • Published Articles
  • Revenue Growth
  • Sales Consulting
  • Sales Leadership
  • Sales Process
  • Sales Strategy
  • Sales Success
  • Sales Training
  • Strategic Planning
Illustration graphic of using a computer to review the target market
Sales Strategy

Achieving Sales Excellence: Defining the Target Market for B2B Companies Under $100M

Building on a Firm Foundation One step in business-to-business (B2B) sales stands out as foundational: defining your target market. This step is not just a preliminary task for companies, especially those with revenues under $100M; it’s the compass that guides every subsequent sales and marketing effort. As CEOs and company leaders, understanding and pinpointing your ideal clientele is paramount. Why? Because it ensures that your resources—time, money, and workforce—are invested where they’ll yield the highest returns. The Importance of Target Market Definition At its core, defining the target market is about clarity. It’s about knowing your ideal customers’ needs and …

Read More
Picture of salesperson in a suit holding a football
Employee Management

Finding a Sales Star Player: Using Ideal Candidate Profiles to Help You Build the Best Team

In the NFL football world, all fans understand the tremendous impact Patrick Mahomes II brings to the Kansas City Chiefs and their winning ways. Although he is the ultimate “A” player, coming out of college, he wasn’t favored by many NFL “experts.” However, the Chiefs knew the ideal profile they wanted, and they did their research. Boy did their work pay off! Just like a winning football team, a successful sales team must have an effective strategy and plan. They must utilize repeatable processes. And the team must have smart and engaged leadership. But none of that matters without the right players on the team! That sounds obvious, but …

Read More
Outsourced sales leader meeting with team to help on a fractional basis
Sales Consulting

Thriving with Outsourced Sales Leadership

Outsourced sales leadership has become a game-changer for many organizations, offering a fresh perspective and expertise that can dramatically improve sales outcomes. According to the Sales Management Association, organizations with high-quality sales coaching, like the kind provided by top-tier outsourced leaders, can increase sales performance by up to 20%. Moreover, a study by the Harvard Business Review revealed that companies leveraging outsourced sales strategies reported an average of 30% higher customer retention rates. These statistics underscore how sales leadership can be the force behind a successful sales strategy and execution and can ultimately be the driver of business growth. True …

Read More
Leading with Heart: Sales, Marketing, and Servant Leadership
Podcasts

Leading with Heart: Sales, Marketing, and Servant Leadership

In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost of yorCMO to discuss the evolving roles of sales and marketing in the C-suite. Maura emphasizes the need for clarity in roles, the power of fractional leadership, and the integration of AI in sales and marketing strategies. Takeaways: C-suite Time Management: C-suite leaders should focus more on their core responsibilities and less on peripheral meetings and tasks. Fractional Leadership Benefits: Fractional sales or marketing leaders can provide specialized, part-time leadership, particularly useful for growing companies. Importance of Role Clarity: Clear role definitions in an organization prevent overlap …

Read More
Artificial Intelligence mechanical hand reaching out to human hand.
AI in Sales

2024 Sales Trends: Top Ways AI Can Support Your Sales Organization

2024 Sales Trends: Top Ways AI Can Support Your Sales Organization The sales department plays a crucial role in any organization’s success. As technology advances, it is vital to understand the trends in sales, including AI. Its widespread adoption has transformed almost every sector, and its application is limitless. From identifying valuable patterns for forecasting to automating follow-up emails, AI is changing the sales landscape and how salespeople interact with customers. Let’s explore the top 4 ways AI can support your sales organization. 1. Sales Forecasting: Traditionally, sales forecasting has been a time-consuming process, prone to human error, and heavily …

Read More
Two executive sales leaders working on achieving sales excellence.
Sales Leadership

Achieving Sales Excellence: A Strategic Roadmap for B2B Companies with Revenues Below $100M

B2B companies with revenues below $100M find themselves at a unique intersection of challenges and opportunities in a dynamically evolving and highly competitive environment. B2B companies that both form and execute an organizational sales strategy will far outperform businesses that operate without the guidance of a well-defined sales strategy. The path to success for the enterprise (and the individual within the enterprise) is paved with strategic decisions, tailored approaches, and a deep understanding of market needs and demands. CEOs and company leaders are the architects of this journey, tasked with crafting a sales blueprint that is visionary and grounded in …

Read More