guide-to-use-fractional-executive

A Practical Guide to Using Fractional Marketing and Sales Execs

A PRACTICAL GUIDE TO USING FRACTIONAL MARKETING AND SALES EXECS What Small and Mid-Sized Business CEOs Need to Know Mark Coronna, Partner & CMO–Chief Outsiders with Jeff Parris and Daniel Steyn, Fractional Sales Executives–Sales Xceleration The use of fractional executives (also referred to as interim, part-time, on-demand, or outsourced executives) has traditionally been related to…