At Sales Xceleration, leading with a servant heart is one of our core values — we strongly believe in lived out service to others. That’s why we created the Advisors in Action program: to spotlight the work that our Advisors are doing in their communities and around the world.
This month, we are highlighting Advisor John Spencer, based in Austin, TX, for his work with redM, a movement of everyday professionals working to raise awareness and drive action against human trafficking.
redM: A Movement, Not Just a Nonprofit
redM was founded to lead society through a transformative journey from awareness to advocacy, challenging the norms that allow human trafficking — the second-largest criminal enterprise in the world — to continue operating in plain sight. What started as a grassroots effort in Houston has grown into a global network, with chapters now active across North America and overseas, including Austin, where John leads the charge.
redM’s approach centers on turning ordinary business leaders into everyday advocates. Rather than asking people to become experts overnight, the organization equips professionals with the tools to recognize the signs of trafficking, talk openly about it, and channel their skills and networks toward real impact. The organization remains entirely volunteer-led, keeping its focus on people and results rather than overhead.
Leading the Austin Chapter
John serves as President of the redM Austin Chapter, a role that has put him at the center of building the chapter’s team, expanding its reach, and driving its fundraising efforts from the ground up.
A significant part of that work has come through redM’s “Action Speaks” events — gatherings designed to bring companies and their employees face-to-face with the realities of human trafficking through education, dialogue, and hands-on service, such as assembling care kits for survivors. John has helped bring these events to major Austin employers, including a partnership with Dell, giving business leaders and their teams a direct, visible way to stand against exploitation in their own community.
John also plays a key role in shaping redM’s strategic direction in Austin, providing counsel to the chapter’s leadership council and taking part in leadership meetings throughout the year to guide the chapter’s growth. Beyond awareness and fundraising, he has helped connect the chapter with SAFE Alliance, an Austin-based organization dedicated to supporting survivors of trafficking and abuse through their recovery — ensuring that redM’s work in the community reaches beyond education and into tangible support for the people who need it most.
Turning Awareness Into Action
John’s leadership reflects the same mindset redM asks of every business leader it engages: that awareness is only the first step, and real change requires people willing to build teams, raise resources, and show up consistently.
By growing the Austin Chapter’s team, forging corporate partnerships, and connecting survivors with the organizations equipped to help them heal, John is helping redM turn a regional movement into lasting, local impact — one built on the belief that business leaders have a role to play far beyond the office.
John Spencer
js@cleardirectionsd.com
John leverages the proven Sales Xceleration process and 30 years of leadership experience to drive sales team performance and process improvement—bridging the gap until you’re ready for a full-time VP of Sales.
