Executive Summary
In business for three years, a startup healthcare company realized an entire sales structure needed to be built to drive desired growth. The company, based in the U.K., determined they wanted to grow by both expanding into the U.S. market as well as closing larger deals. A sales consultant was hired to help drive growth while the company grew from a staff of three to thirty. Additionally, he built a foundational sales strategy, and hired and led the sales team.
The Big Win
Closed 9 new healthcare opportunities and $3 million in annual recurring revenue (ARR).
Challenges
- Lack of sales process and structure
- No sales infrastructure consulting to drive revenue
- Lack of sales team
Solutions
- Built sales process
- Implemented a new CRM
- Hired and trained the sales team
Testimonial
As COO of a healthcare startup, I partnered with a fractional VP of Sales. He helped build the sales team from the ground up, and he established the systems, processes, and metrics that helped the team and company grow. He ran our weekly sales meetings and supported high-value deals to close.
— Steve Hart, COO
Results
- Successfully added 9 businesses in the U.S. market
- Closed six figure deals
- Secured $3 million in annual recurring revenue
- Added clients that are healthcare system market leaders
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