Executive Summary
An IT Professional Services and Software Resell company was growing rapidly, but was having trouble hiring and retaining sales personnel. The CEO knew he needed help building out the right infrastructure to rapidly scale the sales organization to maintain consistent growth.
The Big Win
Achieved consistent year-over-year growth rates of 50%+ over multiple years to hit $30 million in annual revenues.
Challenges
- High sales team turnover
- Needed a plan to rapidly grow the sales team while maintaining the highest levels of customer satisfaction
- No defined customer journey, or proactive customer retention tactics in place
- Sales team did not know who their best customers were
- Long sales cycle that needed to be finetuned to a quicker close
- No long-term strategy to gain market share over competition
Solutions
To counteract the high sales team turnover, our Outsourced VP of Sales established performance metrics to hold all sales team members accountable. They recruited, hired, and onboarded for 8+ positions, creating a highly capable team that would maintain customer satisfaction.
In order to ensure the sales process was consistent and all team members understood who their best customers were, a lead qualification procedure was developed and implemented. Increasing market share was addressed by defining the Sales Development Representative’s function and aligning the Company’s long-term goals to gain a competitive advantage.
See what Thad West, CEO and Founder of Isos Technology, has to say about his experience with Sales Xceleration!
We have been working with Ted for almost two years. In that time, Ted created a sales machine that has significantly increased company revenues while enabling long-term scalability.
Ted's engagement with us has been truly transformational.
— Thad West, CEO Isos Technology
Results
- Refined overall sales process and created sales forecasting methodology
- Instituted a meeting for the sales team to hold everyone accountable
- Led recruiting, hiring, and onboarding efforts to create a world-class sales team
- Achieved consistent year-over-year growth rates of 50%+ over multiple years to hit $30 million in annual revenues
Ready to achieve your sales and revenue goals? Take our 10-question Sales Agility Assessment to see where you may have sales gaps.