Technology: Learning to Build a True Sales Organization

Executive Summary

A technology company, in business for 16 years, knew they needed help from a sales consultant after realizing they needed help building a true sales organization and they did not know where to start. All sales were being handled by the CEO and Sr consultants, which was not sustainable for the long term.

Client Overview

Starting Revenue: $8 Million
Ending Revenue: $12 Million
Staff Members: 55

The Big Win

Grew sales 50% year over year in only 12 months. On pace to grow 30-40% year over year in the next 3 years.

Challenges

Solutions

  • Hired three salespeople
  • Implemented HubSpot CRM
  • Implemented sales infrastructure standard GSP deliverables
  • Pivoted sales strategy to participate in software sales that drove their consultant engagements

Sales Xceleration joined our Executive Team to help us realize our “Rally Cry” of building a Sales Culture that will help us scale and grow. We exceeded expectations due to the leadership and are on a whole new trajectory!

Results

Ready to achieve your sales and revenue goals? Take our 10-question Sales Agility Assessment to see where you may have sales gaps.

Paid Workshop — Limited Seats

Stop Hiring the Wrong Salesperson

Friday, August 21, 2026
Begins at 11:00 AM EST

A 90-minute working session to build the hiring system that finds, evaluates, and onboards salespeople who actually produce.