While 2020 has been anything but predictable, nobody knows exactly what 2021 holds. By taking a scientific approach to forecasting your sales, you can avoid potential problems with your KPIs. It’s time to shift your sales process to focus on the future instead of dwelling on the past.
Few businesses were left untouched by COVID-19 and the associated recession. After months of operating on the fly and pivoting in response to external events, companies face a new challenge: determining how to plot out their sales forecasts for the remainder of 2020 and all of 2021 while considering the question, “Can we weather another downturn?”