Top 10 Sales Drivers
Tom Gardner, Sales Xceleration’s Chief Community Officer and Fractional Sales Leader, shares the top 10 sales drivers every business needs to implement for lasting success — plus how AI and technology can give your team a competitive edge.
In this session, Tom Gardner, Chief Community Officer and Fractional Sales Leader at Sales Xceleration®, counts down the Top 10 Sales Drivers every business needs to implement for lasting success.
Drawing on Sales Xceleration’s State of Sales data — where the majority of SMBs rate their own sales infrastructure as Poor — Tom walks through the sales gaps that quietly cost companies deals, from an undefined sales strategy and unclear goals, to inconsistent meetings, training, and process. He ranks the drivers from #10 to #1, closing with the technology, compensation design, and sales management practices that tie it all together, and shows how leveraging cutting-edge AI and tools like CRM systems can give a sales team a real competitive edge.
This session is built for business owners, sales leaders, and anyone looking for a practical, ranked framework for driving stronger, more consistent sales results.
Key takeaways:
- Build the Foundation: Define your sales strategy, goals and KPIs, and a documented sales process, then package it into a playbook every rep can use.
- Develop the Team: Run consistent weekly sales and 1:1 meetings, invest in ongoing training, and structure roles around how your team actually wins deals.
- Drive the Right Behavior: Leverage the right sales technology and AI tools, and build compensation plans that reward the outcomes you need — all under strong, dedicated sales management.
About the Speaker
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