Entrepreneur – Grace Under Fire: How to Prepare Your Sales Pipeline for 2021

Sales pipeline

Due to the havoc wreaked by the twin crises of 2020 — the global health emergency and the economic recession — every business has been forced to change the way it approaches sales.

More specifically, the crises completely upended businesses’ sales planning. Economies around the world are cautiously reopening, but business in four specific sectors — restaurants, manufacturing, retail, and travel — could face a long and difficult recovery. These industries, which were hardest hit by the recession, could take more than five years to bounce back to previous GDP levels.

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