Alarm and Security: Generating Growth with a Defined Sales Process

Executive Summary

A nine employee, third-generation family-owned safety and security company, had become stagnant and lacked a clear sales process. New family leadership sought an Outsourced Sales VP to implement effective selling practices and save the company from closing their doors after sixty years.

The Big Win

Increased revenue by 25% year-over-year allowing the company to stay in business.

Generating Growth with a Defined Sales Process

Challenges

Solutions

  • Hired a Business Development Representative (a company first)
  • Identified internal talent to replace ineffective account managers
  • Implemented best practices, including sales team meetings, a CRM, KPIs, and 1:1 sales meetings
  • Defined ideal client profiles and personas to focus on higher value sales
  • Added an Office / Sales Assistant to the staff for sales support

Testimonial

Our Consultant was fantastic to work with. The short of if it, in working with them to try and get ahead of the curve, I was able to survive unforeseen challenges and keep my third generation family business from closing and actually grow our sales by 25% during the pandemic.

— Casey Phillips, Owner, Phillips Electronics

Results

Ready to achieve your sales and revenue goals? Take our 10-question Sales Agility Assessment to see where you may have sales gaps.

The Truth About Sales Performance in 2025

We’ve uncovered what’s working – and what’s not. If you are facing sales challenges, download our eBook to learn tangible steps for improvement.

Download the eBook Now!