– Best Practices for Combatting Low-Cost Competition

Small business sales team determining how to manage product pricing against low-cost competitors

Managing your pricing against low-cost competitors can feel like playing a game of poker. But how do you know when to hold ’em and when to fold ’em? There’s a fine line between lowering your prices to get a competitive advantage and selling yourself short. And when low-cost competitors are chipping away at your market share, it’s even more critical that you understand the contours of that line.