Competitive Analysis

The Value Competitive Analysis Can Have on Driving Sales Growth

If your company hasn’t performed a competitive analysis, you might be wondering…just what is a competitive analysis anyway – and how can it help? Often misunderstood and chronically underutilized, a competitive analysis is a systematic process for identifying key aspects and attributes of your competitors. This empowers you to effectively position your company to compete,…

Confident Sales Leader in Team Meeting

No Matter the Crisis, Success Calls for Positive Thinking and Confident Leadership

Let’s face it, in the face of a pandemic (or any crisis, for that matter), it’s tough to keep your eyes on the proverbial prize and model the optimism needed to sustain forward drive. But whatever your goal – big stakes or small – and no matter the challenges and obstacles in your path, success…

Businessman Traveling for Work

Dreading the Excessive Travel of “Business as Usual?” Here’s an Alternative

Working from home during the Pandemic, you probably developed a radically different “new normal.” Perhaps you’ve had time to reflect, to enjoy family time, to rediscover hobbies and interests and passions. Maybe you even got a taste of how you would spend your time in semi-retirement. And yet … you’re not ready to retire, are…

Sales Goals Meeting

How to Achieve Your Business Goals with Individual Salesperson Goals

  If you want to know how to achieve your business goals by strengthening your sales team performance, it pays to understand the importance of individual salesperson goals. Simply put, properly established individual salesperson goals can and should make it easier for the entire sales team to attain overall measures of sales success. Unfortunately, without…

Sales Leadership Meeting

How Fractional Leadership Helps Businesses Pivot to a New Normal

A crisis can change everything. Whether it’s a broad-based economic collapse or a pandemic or even a competitor’s new disruptive technology that dramatically shifts your market landscape, the aftermath of a crisis usually brings a “new normal.” Facing this reality means adopting new thinking, implementing new approaches, and perhaps even tightening budgets and reducing staff…