Few sales principles have reached the near-universal adoption of SMART goals. Almost everyone understands the wisdom of establishing and pursuing goals that are Specific, Measurable, Attainable, Realistic, and Timely. But do these performance-driven characteristics go far enough? If your goals are merely SMART, it’s possible you are leaving competitive advantages on the table. Let’s take…
To say that the Pandemic of 2020 has forced new behaviors into every aspect of life is a huge understatement. Think specifically about how behaviors have had to change (and still need to change) in sales because we now operate in what I call a “2D by 2S” world. Most selling right now is happening…
In the “new normal” world of business competitiveness (or even business survival), sales performance is more critical than ever. But the rules have changed. Sales strategies and processes that might have worked before are less likely to be effective moving forward. With a Covid-related marketplace and economic contractions, businesses today need a bigger piece of…
Just what is a Sales Strategy? More importantly, how can your company build an effective Sales Strategy to increase sales and boost market share? Let’s start with the basics by defining “Sales Strategy”: Sales Strategy Definition For top sales performance and results, your Sales Strategy should be… …a well-defined, goal-focused, clearly communicated, and mission-oriented plan…
Selling Value: If You Don’t Have a Value Proposition, Your Sales Can Suffer
Does your sales team know what they are selling? Are all your sales reps articulating your product or service’s value in a similar manner? Is the value shared important to your customer base? And perhaps most importantly, do your prospects understand what solutions your company offers (and why those solutions should matter to them)? If you answered “no” to any of these questions, you probably need to fine-tune your Value Proposition. Here’s what a Value Proposition is, why such a crystal-clear statement of value matters, and how to build a value-based positioning statement that can help boost sales and customer engagement:
The COVID-19 pandemic has touched every single part of the economy, including — or especially — sales. Businesses have seen existing customers delay reordering and new customers wait to make their first purchases, and some companies are holding onto cash rather than investing in their business. But their singular focus on the here and now has likely blinded them to how different their businesses and sales processes will look in the future.
Startup Success: The Importance of Sales Strategy and Structure
It isn’t news that in the startup world, it is often a badge of honor to fly the airplane while fixing it. Startups need to have people involved who have an “all hands on deck” mentality and are comfortable wearing multiple hats. In order to succeed, flexibility must be embraced.
Startups are made of unique individuals that have specific skills. It’s impossible to be great in all the areas that must be considered when building a business from the ground up. Often, the areas that are not the founder’s strengths are the ones that can fall behind. Some of the top areas that come to mind are: vision, investors, funding, finance, operations, development, technology, and sales.
As an eternal optimist, I can’t resist imagining the business environment after this “storm” has passed. My career has been focused on building and rebuilding businesses, so I’m hardwired to think this way. And because of the wildly varied experiences I’ve had working with startups and some of the largest corporations in the world, I see a major obstacle or opportunity (depending on your perspective) ahead once we are clear to resume our lives.
Measurement matters. But it matters most if you measure what truly matters. And when it comes to sales, the sales metrics you choose can mean the difference between profit or loss. Between market leadership or dwindling share. Between success or failure. Let’s discuss what sales metrics matter most?
What Is a Sales Leadership Consultant, Why Are They Needed (and Why Should You Be One)?
If there’s one thing that’s become clear after several years working with small to mid-sized business clients, it’s this: they truly need and benefit from the sales leadership that fractional sales leadership consultants provide. This fact, of course, raises three questions: 1) Just what is a sales leadership consultant? 2) Why are sales leadership consultants so important to smaller businesses? and 3) Why should an experienced sales leader consider a career in sales leadership consulting?
Let’s answer these essential questions one by one: