Business conducing a competitor analysis to keep the edge in your market.

How to Leverage a Competitor Sales Analysis to Grow Your Business

As a small business owner, you probably have mixed feelings about conducting a formal competitor sales analysis. You already generally know who your competitors are, and you’re likely aware of how their value proposition compares to yours. Is it worth the time and energy necessary to conduct a formal competitor sales analysis — and then…

Sales and Marketing team meeting to create a true partnership.

Sales And Marketing: A Love/Hate Relationship Or Partnership For Growth?

In many organizations, marketing and sales departments have long existed in organizational silos. While the two might be ‘joined at the hip’ in terms of their mission to attract customers, build market share and boost revenue, they often have little meaningful interaction toward fulfilling that joint mission. They are on speaking terms but often not…

Business CEO sitting at computer to learn the benefits of business process outsourcing.

The Business Process Outsourcing Trend: How BPO Benefits Businesses of All Sizes

In business process outsourcing, or BPO, subcontractors perform essential business operations in lieu of using internal staff. While many businesses have used external service providers, including freelancers, independent contractors and large-scale third-party enterprises at some point, the use of BPO has continued to expand. I expect this trend to escalate year-over-year as businesses of all sizes…