In the “new normal” world of business competitiveness (or even business survival), sales performance is more critical than ever. But the rules have changed. Sales strategies and processes that might have worked before are less likely to be effective moving forward. With a Covid-related marketplace and economic contractions, businesses today need a bigger piece of a smaller market pie if they hope to survive, thrive and be positioned for long-term growth and sustainability. And this, of course, begs the question: when it comes to sales, what must be done differently today? The answer: it’s all about the data. Read More at Forbes.com