Competitive Analysis

The Value Competitive Analysis Can Have on Driving Sales Growth

If your company hasn’t performed a competitive analysis, you might be wondering…just what is a competitive analysis anyway – and how can it help? Often misunderstood and chronically underutilized, a competitive analysis is a systematic process for identifying key aspects and attributes of your competitors. This empowers you to effectively position your company to compete,…

Businessman sitting at computer to work on a sales framework in order to drive growth.

Out With the Old, In With the New: Rethinking Your Sales Framework

Every year, it happens the same way. You check your calendar one day and realize that Q3 is nearly over. The year has flown by, and it’s already time to start setting sales goals for next year. The task of regularly reviewing and revising your sales plan is critical. Looking ahead to next year, the routine task…

Sales Managers

4 Signs It Might Be Time To Outsource Sales Leadership

The COVID-19 pandemic left no stone unturned when it came to disrupting industries around the world. Although the pandemic forced some businesses to shutter, it helped others evolve. Economic disruption forced businesses to pivot — most had no choice if they wanted to stay above water amid a shutdown. The growth of digital sales accelerated…

Frustrated Sales Team

Sales Grinding to a Halt? Align Your Sales Strategies and Selling Methods

Developing a sales strategy is one of the keys to success in sales. Notice – “one of” the keys. There are, of course, many essential components – including your sales vision and mission, sales processes, sales forecasting, tracking and analytics, to name a few. With so many moving parts, your sales operation is like a…

Business people reviewing data

Need Better Sales Performance? Use Better Data

In the “new normal” world of business competitiveness (or even business survival), sales performance is more critical than ever. But the rules have changed. Sales strategies and processes that might have worked before are less likely to be effective moving forward. With a Covid-related marketplace and economic contractions, businesses today need a bigger piece of…