Customer Relationship Management (CRM)
The sales world has been evolving for years, with traditional tactics like paper marketing and face-to-face sales meetings slowly giving way to more digital-first strategies that reflect the desires of the modern buyer. By 2019, 81% of buyers were doing online research before committing to a purchase, showing how important a persuasive and informative online presence has…
Follow best practices to optimize your customer relationship management system and have a tool to inform strategy and influence decisions with data.
A well-designed and maintained CRM improves sales efficiency, enhances customer service, and gives smaller businesses critical competitive advantages.
A CRM improves your sales capabilities by streamlining data across departments and enhancing the overall sales process.
A data-driven sales approach empowers you to identify and correct problem areas in your sales processes using sales performance metrics.
All B2B companies have a sales pipeline, but few small and mid sized business owners can rely on it to run their business. Many companies who struggle with sales also lack an accurate sales forecast. I work with business owners every day who are trying to get a handle on their pipeline and improve the…
It might seem the only necessary indicator of sales success is the bottom line. If your sales team is contributing to healthy profits, it’s all good, right? Well, not necessarily. The sales process has many stages – from building the pipeline, to nurturing prospects, to closing deals and managing customer relationships. Along the way, there…
A well-functioning partnership between Marketing and Sales is critical to the growth of any business. But how do you get there and ensure that your efforts are coordinated and that investments in these areas are as efficient and effective as possible? This question is more important than ever as you look to accelerate growth in…
Remaining Effective as a Salesperson While Working Remotely
If recent global events have you scrambling and looking to reinvent the way you conduct “business as usual” in a remote work environment, you are not alone. Creating a plan and focusing on your ability to be flexible and adapt will represent the difference between just staying afloat and thriving in this changing landscape. Whether you already have a plan in place or are starting from square one, here are some key components to keep in mind in order to maintain productivity and keep your sanity while moving to a virtual office.
Potential customers don’t care about your product or service. That’s right, they couldn’t care less!
As a business owner or salesperson, you obviously care deeply about the product or service you sell. In fact, you’re probably in love with your product, as you should be. After all, your product is amazing, and your service is superior. How can you not love it? How can everyone not love it? But your customer doesn’t care.