A well-functioning partnership between Marketing and Sales is critical to the growth of any business. But how do you get there and ensure that your efforts are coordinated and that investments in these areas are as efficient and effective as possible? This question is more important than ever as you look to accelerate growth in…
Customer Relationship Management (CRM)
Remaining Effective as a Salesperson While Working Remotely
If recent global events have you scrambling and looking to reinvent the way you conduct “business as usual” in a remote work environment, you are not alone. Creating a plan and focusing on your ability to be flexible and adapt will represent the difference between just staying afloat and thriving in this changing landscape. Whether you already have a plan in place or are starting from square one, here are some key components to keep in mind in order to maintain productivity and keep your sanity while moving to a virtual office.
Potential customers don’t care about your product or service. That’s right, they couldn’t care less!
As a business owner or salesperson, you obviously care deeply about the product or service you sell. In fact, you’re probably in love with your product, as you should be. After all, your product is amazing, and your service is superior. How can you not love it? How can everyone not love it? But your customer doesn’t care.
Acquiring new customers is a good thing, but growing your business is easier and more cost effective when you increase sales to existing customers.
When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfillment of a brand promise. And the best way to get started is by crafting a good value proposition. Read More at Forbes.com
The sales process is so different today than it was a decade ago, wouldn’t you agree? Not only is there an entirely new set of rules, it’s almost a completely new ballgame. The world has accelerated. Cyberspace moves everything at the speed of light. Technology accelerates things exponentially. In this ever-changing, fast-paced world, customers are…
“Why I Can’t Get No Sales Satisfaction” – Sales Lessons Learned From the Rolling Stones | Part 2 of an 8 Part Series
Part 2: “Sympathy for the Devil” In Part 1 of this series, I gave you some facts about the Rolling Stones and how “Rolling Stones, Inc.” has been delivering “off the Billboard chart” results to their customers for more than five decades. In Part 2 of this series, I am focusing on the song that…