Executive Summary
In business for twenty years with twenty-two staff members, a company manufacturing intelligence power modules (used to backup computers and servers) needed to select and implement the systems to improve their sales funnel and grow their business. The company first overlooked their need for sales leadership, but quickly discovered, in the engagement, that the right person was not in place to drive revenue. They then requested help to hire a sales strategy consulting advisor with the skills necessary to make a positive impact.
The Big Win
Increased close rate by 20% by building all pieces of the sales infrastructure to realize a more effective funnel.
Challenges
- Missing a sales infrastructure
- Lack of a business plan and sales strategy
- In need of a defined value proposition
- No organized sales meeting
- Sales leader not effective
Solutions
- Built sales systems and infrastructure
- Defined business plan and sales strategy
- Created a value proposition statement
- Identified a new sales leader
Testimonial
Our Consultant effectively turned our manufacturing company into a commerciallydriven sales company focused on the right markets, with the structure for long-term success.
Results
- Increased close rate by 20%
- Retained all existing customers during COVID-19
- Grew sales revenue 6% in 2020
Ready to achieve your sales and revenue goals? Take our 10-question Sales Agility Assessment to see where you may have sales gaps.
