Vicki Applewhite, CSL

I am the owner of Core Strategies, a firm that specializes in sales strategy, sales process, sales execution and most importantly, sales growth. I’ve spent my career leading sales organizations for diverse media companies, commercial properties, manufacturers and service industries. I possess more than twenty-five combined years experience as a Vice President of Sales and Marketing and an Outsourced Vice President of Sales. I’ve achieved record growth and market share increases with consistent success. My expertise is in sales strategy, building and expanding sales teams through cost-justified growth, compensation plan development, and implementing best practices in sales management that focus on accountability and results.

2023 State of Sales Small to Mid-Size Businesses

Our 2023 State of Sales Report reveals most small to mid-size businesses are lacking the fundamentals in the four key sales areas. If you are struggling to drive sales growth, use our report to gain tangible steps for your sales team to focus on.