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Business woman working on a sales process to meet modern buyer needs.

Creating a Sales Process That Meets Modern Buyer Needs

The sales world has been evolving for years, with traditional tactics like paper marketing and face-to-face sales meetings slowly giving way to more digital-first strategies that reflect the desires of the modern buyer. By 2019, 81% of buyers were doing online research before committing to a purchase, showing how important a persuasive and informative online presence has…