As President of Strategic Sales Solutions, Chris Cocca leverages his 20+ years of sales leadership experience to build a repeatable sales process, develop an effective sales strategy, and improve sales team capability for small and mid-sized business owners.

Sales Pipeline

Mastering Your Sales Pipeline

All B2B companies have a sales pipeline, but few small and mid sized business owners can rely on it to run their business. Many companies who struggle with sales also lack an accurate sales forecast. I work with business owners every day who are trying to get a handle on their pipeline and improve the…

Businessman virtually evaluating business sales processes

Tune Up Your Sales Engine in a Market Slowdown

Tune up your Sales Engine in a Market Slowdown

Business owners and CEOs must reevaluate all business functions during a shutdown period. A key area to focus on is the sales function, including what adjustments will be needed to prepare a business for ramp up, and position a company to quickly capture new opportunities and revenue sources. Sales are the lifeblood of most businesses, and there are several steps that you can take to improve results during and after a period of market slow down.