Bret Anderson is President of Principle Sales Solutions, a firm that specializes in leading the sales function for small to mid-sized companies. He works with business owners and executives to unlock the potential of their sales teams by focusing on People, Process, and Performance. Powered by Sales Xceleration, his goal is to drive sustainable, long-term growth for clients.

Business Startup Planning

Startup Success: The Importance of Sales Strategy and Structure

Startup Success: The Importance of Sales Strategy and Structure

It isn’t news that in the startup world, it is often a badge of honor to fly the airplane while fixing it. Startups need to have people involved who have an “all hands on deck” mentality and are comfortable wearing multiple hats. In order to succeed, flexibility must be embraced. 

Startups are made of unique individuals that have specific skills. It’s impossible to be great in all the areas that must be considered when building a business from the ground up. Often, the areas that are not the founder’s strengths are the ones that can fall behind. Some of the top areas that come to mind are: vision, investors, funding, finance, operations, development, technology, and sales.