Voted Best CRM for Small Business*

Experience the Power of Simplicity

Voted Best CRM for Small Businesses

Many small companies start organizing their data using paper files, spreadsheets, and other office tools. As they start to grow, they quickly realize how challenging it is to manage their customers and pipeline with these tools. PATHFINDER, powered by claritysoft, was created to arm small to mid-size businesses with a powerful, yet simple, tool to track key metrics that can lead to new levels of sales success.

We believe a CRM should do more for the sales and service teams who use it, which is why we made a solution that is easy to configure and customize to fit your unique business. You will find our solution has the power of an enterprise CRM, yet it is intuitive and easy to use with minimal clicks and navigation to accomplish everyday tasks.

Key Features:
Greater Efficiency:

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70% OF ALL COMPANIES CHOOSE OUR SOLUTION AFTER SEEING IT IN ACTION.**

*claritysoft named best CRM for small businesses by Business-Software.com 2021.
**Over 70% of customers who participate in a custom demo choose claritysoft.

2023 State of Sales Small to Mid-Size Businesses

Our 2023 State of Sales Report reveals most small to mid-size businesses are lacking the fundamentals in the four key sales areas. If you are struggling to drive sales growth, use our report to gain tangible steps for your sales team to focus on.