Business woman working on a sales process to meet modern buyer needs.

Creating a Sales Process That Meets Modern Buyer Needs

The sales world has been evolving for years, with traditional tactics like paper marketing and face-to-face sales meetings slowly giving way to more digital-first strategies that reflect the desires of the modern buyer. By 2019, 81% of buyers were doing online research before committing to a purchase, showing how important a persuasive and informative online presence has…

Sales Goals Meeting

How to Achieve Your Business Goals with Individual Salesperson Goals

  If you want to know how to achieve your business goals by strengthening your sales team performance, it pays to understand the importance of individual salesperson goals. Simply put, properly established individual salesperson goals can and should make it easier for the entire sales team to attain overall measures of sales success. Unfortunately, without…