To say that the Pandemic of 2020 has forced new behaviors into every aspect of life is a huge understatement. Think specifically about how behaviors have had to change (and still need to change) in sales because we now operate in what I call a “2D by 2S” world. Most selling right now is happening…
A well-functioning partnership between Marketing and Sales is critical to the growth of any business. But how do you get there and ensure that your efforts are coordinated and that investments in these areas are as efficient and effective as possible? This question is more important than ever as you look to accelerate growth in…
How Your Sales Leadership Track Record Can Help You Set New Track Records as a Consultant
If you’ve ever followed qualifications for the Indianapolis 500, you know that IndyCar drivers try not only to “make the race” but also to “set the pace” and win the pole position for race day. You know that they typically make dozens of practice runs in the days and weeks leading up to qualifications, taking lap times and making small adjustments, fine-tuning their machine in search of excellence and that all-important goal: being the best when it counts – during qualifications and during the race.
And, if you’ve followed the history of qualifications for the Indy 500, you probably know about legendary broadcaster and Indianapolis Motor Speedway track announcer Tom Carnegie. In his six decades as the “Voice of the Speedway,” Carnegie became famous for two signature phrases: “Heeeeee’s on it!” and “It’s a new track record!” What do these phrases have to do with sales leadership consulting? Read on:
Post-Pandemic Sales Consulting Opportunities are Here and Now (and Here to Stay)
You’ve probably heard the motivational saying, “When the going gets tough, the tough get going.” Often attributed to football coaches in the early 1950s, it has entered the American lexicon not only as a pep talk in sports but in business, too. During the COVID-19 global pandemic, the going is most certainly tough. Beyond the critical health crisis, economic hardship is also widespread.
But if there’s one thing we’ve learned at Sales Xceleration, it’s this: Opportunity is always present – if you know where to look and take the steps necessary to pursue it. That’s what we are seeing as the pandemic plays out; and it’s a situation we believe will continue to exist in the “new normal” of the post-pandemic sales environment.
So, just what is this opportunity? And what is it about tough economic conditions that makes it so appealing?
Selling Value: If You Don’t Have a Value Proposition, Your Sales Can Suffer
Does your sales team know what they are selling? Are all your sales reps articulating your product or service’s value in a similar manner? Is the value shared important to your customer base? And perhaps most importantly, do your prospects understand what solutions your company offers (and why those solutions should matter to them)? If you answered “no” to any of these questions, you probably need to fine-tune your Value Proposition. Here’s what a Value Proposition is, why such a crystal-clear statement of value matters, and how to build a value-based positioning statement that can help boost sales and customer engagement:
Why Sales Leadership Consultants Often Thrive During Hard Economic Times
Sales are essential to the survival of virtually any business. Never is this truer than during an economic downturn. And when hard times hit quickly and unexpectedly, cash flow gets disrupted, revenue projections turn bleak, and business owners often become desperate for answers. That’s when owners of small to mid-sized businesses often turn to sales leadership consultants – and that’s also when these respected, trusted, and valued sales management consulting resources find themselves in higher demand than normal.
Why do sales leadership consultants often succeed during a period of economic crisis? Here are just a few critical reasons:
Tune up your Sales Engine in a Market Slowdown
Business owners and CEOs must reevaluate all business functions during a shutdown period. A key area to focus on is the sales function, including what adjustments will be needed to prepare a business for ramp up, and position a company to quickly capture new opportunities and revenue sources. Sales are the lifeblood of most businesses, and there are several steps that you can take to improve results during and after a period of market slow down.
Measurement matters. But it matters most if you measure what truly matters. And when it comes to sales, the sales metrics you choose can mean the difference between profit or loss. Between market leadership or dwindling share. Between success or failure. Let’s discuss what sales metrics matter most?
Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.
Sales leadership training is clearly important to effective sales leadership; but is it just as important to earn sales leadership training certification? Are there real benefits (and real return on investment) from sales leadership certification programs? And are there risks associated with neglecting sales leadership accreditation? From my perspective, the answers are yes, yes, and yes! Read on to see why – and to learn what you should demand from a sales leadership certification program: