Sales Team Sales Process Meeting

Answer Your Customer’s Three Whys to Ensure Your Sales Process is Perfectly Aligned

In every sale – no matter the product, service, market, or vertical – the customer needs to answer three important questions. Why do anything? Why you? Why now? Understanding your customer’s “Three Whys” will help you design a sales process that is in perfect alignment with the way your customer wants to buy. Why do…

Sales Strategy Meeting

Joining Sales Enablement and Revenue Enablement for Strategic Growth

The way businesses market to customers is forever evolving. From flyers and posters to the dawn of digital, the face of marketing has changed remarkably over the last 50 years. With the Internet came sales enablement, followed by revenue enablement. The constant shift in paradigm is crucial when considering sustainable growth. But in order to…

Sales Meeting

Leveraging Sales Agility for Revenue Operations Success

Understanding and adapting to B2B buyer preferences, expectations, and timelines is crucial to generating long-term, consistent revenue growth. Rigid plans and processes may appear on the surface to provide consistency and predictability across your sales organization, but they do not account for the varied nature of your individual prospects. B2B selling is not a one-size-fits-all…

Sales Team Meeting

Inbound vs. Outbound Sales: Knowing the Difference Will Greatly Improve Your Success!

Differentiating between inbound sales and outbound sales is integral for coaching a sales team to perform to its highest potential. So why do most salespeople want to automatically pitch their products or services to a sales prospect on the first call? While studies have shown that more than 50% of inbound prospects welcome a demonstration…

Sales Pipeline

Mastering Your Sales Pipeline

All B2B companies have a sales pipeline, but few small and mid sized business owners can rely on it to run their business. Many companies who struggle with sales also lack an accurate sales forecast. I work with business owners every day who are trying to get a handle on their pipeline and improve the…

Sales Process Meeting

From Pipeline to Bottom Line: How to Boost Your Sales Team Effectiveness

It might seem the only necessary indicator of sales success is the bottom line. If your sales team is contributing to healthy profits, it’s all good, right? Well, not necessarily. The sales process has many stages – from building the pipeline, to nurturing prospects, to closing deals and managing customer relationships. Along the way, there…

Woman Working in a Mask

Adjusting to the New Normal

The pandemic crisis has caused businesses to completely change how they operate. With strict social distancing guidelines, many companies were forced to go remote. COVID-19 has created a “new normal” that all businesses must become accustomed to in order to continue being successful. With the uncertainty of when the pandemic will end, companies need to…

Virtual Sales Meeting

Managing Virtual Selling in 2021

The COVID-19 pandemic has pushed many companies to move wholly or partially to work remotely to reduce the virus’s spread. With the uncertainty of when the world will return to some form of “normalcy,” sales organizations need to be prepared to navigate 2021 with the notion that most of their sales may still need to…