Business conducing a competitor analysis to keep the edge in your market.

How to Leverage a Competitor Sales Analysis to Grow Your Business

As a small business owner, you probably have mixed feelings about conducting a formal competitor sales analysis. You already generally know who your competitors are, and you’re likely aware of how their value proposition compares to yours. Is it worth the time and energy necessary to conduct a formal competitor sales analysis — and then…

Competitive Analysis

The Value Competitive Analysis Can Have on Driving Sales Growth

If your company hasn’t performed a competitive analysis, you might be wondering…just what is a competitive analysis anyway – and how can it help? Often misunderstood and chronically underutilized, a competitive analysis is a systematic process for identifying key aspects and attributes of your competitors. This empowers you to effectively position your company to compete,…

Businessman Traveling for Work

Dreading the Excessive Travel of “Business as Usual?” Here’s an Alternative

Working from home during the Pandemic, you probably developed a radically different “new normal.” Perhaps you’ve had time to reflect, to enjoy family time, to rediscover hobbies and interests and passions. Maybe you even got a taste of how you would spend your time in semi-retirement. And yet … you’re not ready to retire, are…