Dos and Don’ts for Making the Right Sales Job Offer to the Right Candidate

In the same way that a sales process is the mechanism for turning a prospect into a customer, it also takes skillful execution of a complete process to convert a candidate for a sales role into your new salesperson. What’s more, landing the right salesperson means your process must include discovering key information, establishing trust,…

The One-Two Punch for Consulting Success: Strategic Partnerships Plus Word-of-Mouth

Perhaps it’s too simple to be called a “formula” for success, but in today’s small- to medium-sized (SMB) marketplace, a powerful combination still rises to the top: carefully nurtured strategic partnerships along with good old fashioned “word of mouth”. It might be tempting to dismiss these “tried-and-true” methods for generating business growth, but in a…