Businesswoman Thinking About Career

Sales Leadership Career Spotlight: What Are You Afraid Of?

Fear is a fascinating thing. It can be immobilizing, or it can be motivating, depending on the nature of the fear, its conditions and consequences, and its duration – from mere moments to nearly a lifetime. Sales professionals are not immune from the effects of fear as even the most successful sales leaders can be…

Business woman working on a sales process to meet modern buyer needs.

Creating a Sales Process That Meets Modern Buyer Needs

The sales world has been evolving for years, with traditional tactics like paper marketing and face-to-face sales meetings slowly giving way to more digital-first strategies that reflect the desires of the modern buyer. By 2019, 81% of buyers were doing online research before committing to a purchase, showing how important a persuasive and informative online presence has…