Sonny Ritacca brings considerable experience and expertise as a global sales and operations executive to provide sales management consulting for businesses in the Orlando, Florida area. He is a results-focused sales management professional with a proven track record optimizing bottom-line results in a variety of industries.
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Sonny founded the Central Florida sales consulting firm, Advance Sales Consulting LLC after 17 years in sales with Fortune 500 companies including The Avis Budget Group, US Cellular and Johnson & Johnson. As VP of Sales for multiple channels, Sonny has led large teams to achieve record growth in a variety of competitive and challenging environments. What’s more, he led the most profitable division of an $8.5B Fortune 500 company to record-breaking results, with the division doubling its growth goals, exceeding $600M, contributing approximately 70% to the Americas EBIDTA, and earning him the prestigious “Best in Class Presidents Choice Award.”
As a sales management and leadership consultant, Sonny uses his experience, servant leadership philosophies, and passion to help clients profitably exceed their sales goals with proven sales growth strategies, succession planning, and management systems.
Now, as an outsourced Orlando-area sales consultant and licensed Sales Xceleration Advisor, Sonny will leverage the power of Sales Xceleration’s proven sales growth and sales management systems to help small and medium-sized businesses increase sales and boost profits and ROI for sustainable sales performance.
Sonny earned his MBA degree from the University of Notre Dame and BS degree from Aurora University. He is a fan of the Chicago Cubs and Notre Dame Football; and enjoys mentoring youth, traveling, and spending time with family and his dog, Rudy.