Sales trainer giving sales managers sales leadership training

Why (and How) It Pays to Become a Certified Sales Leader

Sales leadership training is clearly important to effective sales leadership; but is it just as important to earn sales leadership training certification? Are there real benefits (and real return on investment) from sales leadership certification programs? And are there risks associated with neglecting sales leadership accreditation? From my perspective, the answers are yes, yes, and yes! Read on to see why – and to learn what you should demand from a sales leadership certification program: